Easing Titletown’s Event Management Headaches With a Custom-Developed Calendar On Webflow
Despite Titletown’s vibrant offerings, its website fell flat. Visitors struggled to find all the information they needed, and managing events online felt like a chore for the Titletown team. With a custom-developed calendar, Titletown’s website now makes the experience seamless for everyone involved.
The Client
Nestled just outside of Lambeau Field in Green Bay, Titletown is not just a football haven for Packers fans—it’s also a year-round community hub. While this new community development welcomes thousands of visitors during football season, the fun doesn’t stop there. With year-round programming and events, visitors come to Titletown to play, stay, eat, and relax—no matter the season.
Client Needs
Titletown offers a diverse calendar of events spanning the entire year. From fitness classes and art programs in the summer to sledding and ice skating in the winter, Titletown has it all.
The former events calendar was lackluster and just didn’t do justice to the excitement of Titletown. Lacking the necessary filtering options, narrowing down events was a challenge for users as well. The Titletown team also struggled with the process of managing events on the site. Updates, additions, and changes were time-consuming and inefficient. Titletown needed a solution to provide a seamless and simplified experience for both the team and the users.
Our Solution
Titletown’s requirements for an online calendar surpassed the capabilities offered by standard Webflow features, so our team devised a plan to custom-develop a visually captivating, user-friendly, and highly efficient events calendar.
Boasting a visually appealing and engaging design that aligns with Titletown’s energetic brand, each event is presented with eye-catching details, enticing users to explore. Users can now explore events in multiple views—calendar, list, or day—and filter by event category and location to completely tailor their experience to their preferences. The calendar seamlessly integrates with Google, Apple, and Outlook calendars, ensuring users can effortlessly sync Titletown’s events with their personal schedules.
This new calendar also streamlines the backend management for the Titletown team. Repeating events are now much easier to create and manage, and the Titletown team has much more control over their content.
Results
Titletown’s updated, polished look and intuitive navigation have enhanced user experience, making it easy for visitors to find events, access essential information, and explore the community effortlessly. The custom solutions not only resolved the initial challenges but also positioned Titletown as a digital leader in community engagement. We even got a chance to speak about this project with the Titletown team at Webflow Conf 2023! As Titletown continues to evolve, our Webflow-powered solutions stand ready to support their digital presence and user engagement with confidence and reliability.
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