Selling lighting fixtures is a traditional and long-standing niche. It is not surprising that the competition is simply huge. If earlier stores competed within one city or district, they must now stand out at the national level. The first and most crucial step for this is SEO optimization. In this article, we will tell you what you should pay special attention to if your job is to bring light to people.

Main Problems

Of course, you first need to ensure your online presence. It could be a website or a store on an eCommerce platform. In any case, without it, it would be tough to achieve success. If you still rely on physical advertising in your city and are not expanding, you can't expect serious success. People are increasingly buying online, and you will lose most of your customers over time.

However, the difficulties do not end with having a website. Many owners of lighting stores face a number of problems that hinder effective website promotion:

• Low visibility due to lack of proper optimization.
• Incorrect choice of keywords for lighting equipment that do not match the needs of the target audience.
• Lack of quality content that helps search engines understand what the site is about.
• Problems with UX/UI for lighting equipment sites lead to high bounce rates and low conversion.
• Incorrect site structure, which makes it difficult for search engines to index pages.
• The lack of mobile optimization for lighting equipment negatively affects Google's ranking. 

These problems can significantly limit the capabilities of your business and reduce the flow of potential customers. A top e-commerce shop for modern chandeliers should be fully optimized.

SEO Directions for Chandelier Store

To successfully promote an online lighting store, several key aspects must be considered. All of them are used in other industries, but the emphasis will be placed somewhat differently.

Technical Optimization

Your website should work perfectly. Let's face it: no one is going to wait for your page to load for several minutes. If the site freezes or works poorly, it will simply be closed. So it is important to make sure that this does not happen to you. First of all, debug all the technical aspects.

It is also important to work on the format of links, starting with the integration of the store name into its address. Ideally, it should be short and easy to remember, for example ulurulighting.com. Once the technical part is done, you can move on to more obvious things to the user.

Content Marketing

For a chandelier store, this aspect is not the basis on which to rely. Unlike services, people choose products based on slightly different criteria. That is, expert articles will help you get backlinks, but a reputation as a professional will not bring you more purchases directly. Also, running a YouTube channel or podcast will not be the most effective way to distribute resources.

Of course, this does not mean that you can treat the description of products in your catalog in a slipshod manner. It is precisely what you should focus on. Ideally, after reading the description, the visitor should have no questions left.

Keywords

And this area is critical. You already have a lot of competitors. Therefore, do not make mistakes with the keys. It is essential to use both low- and high-frequency words. In addition, regularly check their relevance and add new ones if necessary. To do this, you need to regularly analyze queries. Thanks to a convenient tool, you can do this quite quickly.

Link Strategy

Internal linking should be optimized at the very beginning. It will help users quickly navigate your product range and create a clear structure. Backlinks should also be taken care of. They are essential for raising your place in the search results. Therefore, do not neglect this measure. Otherwise, you will never appear on the first page of Google.

Geo-Referencing

If you trade exclusively online, this will not matter at all. However, if you have a physical store, then you need to carefully work out this aspect. First of all, write your address in the contacts section. After that, be sure to add the store to Google Maps. These simple steps will allow you to appear in the results of geo-specific searches. Additionally, being able to get directions to your store will benefit the shopping experience.

Buyer Experience

This is probably the most important thing for a store. More often than not, a buyer will choose the one with better reviews out of two identical businesses. You can get such reviews by doing your job well. If you have a convenient website, quality products, and good service, then you have nothing to worry about. 

However, this only happens in fairy tales. Troubles happen to everyone, and your client may be dissatisfied. Learn to work with such situations to smooth out a negative impression. Although this does not directly relate to SEO, customer satisfaction is your ultimate goal.

As for the SEO aspect, well, reviews. Google closely monitors people's reactions to a particular company. Based on the number of reviews, your place on the results list is determined. So, you can rise to the top simply by doing your job well.

Conclusion

A chandelier store is a fairly traditional business. Even in our time of widespread digitalization, many owners of such stores have not yet taken full advantage of online trading. SEO practices for such a store include all the required steps, but the emphasis should be on geo-specific search if there is a physical store and on increasing visibility on the Internet. Of course, you can hire a specialist who will develop the most effective strategy for your specific case.