MailChimp. Google. Trello. If you are a savvy content marketer, you are probably familiar with these tools. But the internet has a lot more to offer than you might think. Fully stock your arsenal by using these lesser known, but arguably more efficient, marketing tools.

Overview

1. Cloudup: Store and Share Your Files Instantly
2. Topvisor: Research Your Competitors and Keep a Comprehensive Inventory
3. Cyfe: Reduce Hassle and Schedule All of Your Social Media Posts
4. Drip: Make Email Marketing Easier Than Ever Before
5. Salesmate: Keep Track of Your Leads and Improve Your Sales Process
6. EpicBeat: Know What’s Trending and Use the Information to Your Advantage
   

1. Cloudup: Store and Share Your Files Instantly

Cloudup is a sharing service, which makes your life easier by allowing you to access your work from anywhere in the world. It provides you with 200 GB (or 1000 items) of storage. And the best part? It’s free (unless you want more than 200 GB).

Now, we know what you are thinking. Why not just use Google Drive? While it is true that Google Drive is king of the file sharing services, people often choose not to use it for privacy reasons. Even if you’re not worried about privacy, it’s smart to diversify your business so you don’t solely rely on one service.

2. Topvisor: Research Your Competitors and Keep a Comprehensive Inventory

Topvisor is the perfect tool for the savvy marketer. Not only does it provide you with a complete content inventory, but it allows you to monitor your competitors and keep track of your rankings. It also works with Google analytics to give you insights into competitive keywords, so your site can be a keyword powerhouse.

It costs only $29 per month for its cheapest plan. Not a bad deal in our opinion.

3. Cyfe: Reduce Hassle and Schedule All of Your Social Media Posts

Social media analytics? Check. Content analytics? Check. Performance monitoring? Check. Invoicing? You guessed it. Check! Cyfe offers many features, but one of its most useful abilities is its social media publishing update, which allows you to schedule your social media posts on your business dashboard.

As if that wasn’t cool enough, Cyfe also lets you create custom widgets, designed specifically to meet your needs. Don’t tell the other tools, but this one is our favorite.

4. Drip: Make Email Marketing Easier Than Ever Before

For email marketing, most people tend to rely on MailChimp. But many users take issue with MailChimp, mostly for its stringent legal policies that are easy to break without realizing it. Drip is a good choice for someone looking for a replacement.

Drip has plenty of features that make it worth its reasonable price. Drip provides your prospective leads with customized information based on their interactions with your company. When it comes to marketing automation, Drip is sure to make your life easier.

5. Salesmate: Keep Track of Your Leads and Improve Your Sales Process

If you are looking for a way to easily manage your leads, Salesmate offers a perfect solution. Salesmate takes you step by step through the sales pipeline to show you exactly where there is room for improvement. It’s easy to use and lets users easily automate sales tasks, which helps you to eliminate busywork from your day.

It’s $12 a month as well, making it well worth the investment.

6. EpicBeat: Know What’s Trending and Use the Information to Your Advantage

Arguably the hardest part of generating content is coming up with new ideas. That’s where EpicBeat comes in. EpicBeat lets you know what the top performing content is for your industry. As if that wasn’t helpful enough, it then gives you a blueprint detailing how to incorporate what’s trending into your own content and promotional material. It also lets you know who the top authors are for your area of interest, allowing you to make your own outreach lists. Ah, EpicBeat. What would we do without you?

The shrewd marketer uses every tool in their belt to expand their business. These tools are designed to make your life simpler, while still giving you the very best service. Have you tried out these tools? Leave your success stories in the comments!