It’s no question that Webflow is one of the most powerful tools you can use to build and manage your website. When you have an incredibly performant site, it’s hard to imagine how it can be made an even better tool for your business. But, with integrations, you can dream bigger. In particular, integrating Webflow and Airtable together can bridge the gap between your database management software and your website, making the day-to-day management of both tools much simpler.  

At Responsival, we use Airtable as a tool to help us manage and visualize sitemaps, set up and organize your site information architecture + CMS structure, and create SEO-driven content outlines as we move through your website project. 

Sometimes, we even take it a step further and actually use Airtable as our source of truth for the data in a CMS collection of Webflow when building a site. Whether it’s a blog, an event feed, or a team bio, certain clients prefer the quick and easy spreadsheet-style management that Airtable can provide. Airtable has quickly become one of the most powerful tools we use to organize the information we need to move a project forward and keep it scalable for our clients post-launch. 

We understand how powerful and flexible Airtable can be, and we know that integrating it with your Webflow site can be a complete game changer for how your team uses your website and your data management platforms together. And now there are third-party tools that specialize in mapping your Airtable data perfectly to your Webflow CMS collections in both directions, so you can make edits in Airtable or Webflow and expect that the changes will reflect instantaneously across both.

Whether your team uses Airtable now or you are thinking about making the switch to Airtable, here’s all you need to know about integrating it with Webflow and how your teams can use both together.  

What Is Airtable?

The do-it-all data management platform your team has been searching for

Today, it seems like there’s a technology for every little thing your team needs. Of course, these tools have the potential to make life easier. But, when your teams have too many tools, things get complicated. 

That’s why so many teams look to simplify their systems and processes to streamline their business, searching for the perfect do-it-all tool. Airtable is kind of like a digital Swiss Army knife when it comes to organizing and managing information. 

Airtable is a data management platform that acts as a modern spreadsheet with database functionalities. Just like a Swiss Army knife has multiple tools in one compact package, Airtable combines the functionality of a spreadsheet, a database, and a project management tool all in one platform. Airtable aims to create and store data in a structured format while still giving users the flexibility they need to visualize, analyze, and find data. 

Using Airtable, you can create tables to represent different data types. You can also create databases, spreadsheets, and basically anything else that can be dreamed up. Fields can be created within tables to log different types of data, like text, numbers, dates, attachments, etc. Airtable also touts field functions, like checkboxes and formulas to support more complex data structures. 

Within the tables and databases, users can also translate their data into views to visualize data in different ways—like tables, grids, calendars, and so many other types of views. Each view offers different options to interact with and visualize the data. 

Supporting more comprehensive database functionality, users can also link database records across multiple tables. This helps teams create more complex data structures that can better show the relationships between data points. 

Airtable is a collaborative software as well, making it incredibly easy for multiple users to work on the same databases and projects at the same time. Teams can also share databases and set permissions so that they can make sure that everyone who has their hands in a project has the correct level of access. 

Airtable on its own is an incredibly powerful tool that teams can use to build databases in any way that works for them. But, Airtable is even more powerful when it’s integrated with other software. When integrated with other tools, Airtable can automate workflows and connect data on and to other platforms. Because of this, more and more people integrate Airtable and Webflow to make website management even easier. 

How Can Webflow + Airtable Work Together?

Integrating Webflow and Airtable together bridges gaps between your website and database management software

It’s no question that Webflow has incredible tools to create stunning website designs. While the backend of Webflow has great bones, integrating Webflow and Airtable together can extend what’s possible in Webflow and make managing your Webflow much simpler. 

CMS

Webflow has a wonderful CMS that’s extremely customizable to suit the needs of any business. Integrating Webflow and Airtable together makes managing website content super easy. 

Airtable can be used as a smart spreadsheet to manage website content like blogs, products, and events. In Airtable, users can create custom fields that correspond to the right content type/field in Webflow and can even dynamically sync the data straight into Webflow’s CMS. 

So, let’s say you create a sheet to hold all of the information for your business’s upcoming events. In your Webflow CMS, the fields you may need could be text, a link, and an image. Using Airtable, you can create a spreadsheet that includes all of the necessary fields that are needed in Webflow. Then, as those fields are updated in Airtable, your spreadsheet will automatically sync with Webflow, which automatically updates your website information. This way, you can keep all of your event information centralized, and your team won’t have to worry about logging into Webflow to update entries one at a time. All of your information is centralized in a spreadsheet with an easy-to-understand and manipulated birds-eye-view. 

Automation

One of the biggest reasons why teams choose to integrate Webflow and Airtable is automation. The automatic data synchronization between Webflow and Airtable ultimately helps teams save time, reduce errors, and streamline content creation processes. By automating any key tasks possible, your teams can focus on making great content and building relationships while letting the integration take care of the manual tasks that consume your team’s time. 

How Are Webflow + Airtable Integrated?

Integrate Webflow and Airtable quickly and easily with Whalesync

 Webflow and Airtable can be connected easily and in seconds through Whalesync. 

Whalesync is an integration tool that helps users sync data across their favorite tools—all without adding any code to your site. 

Whalesync creates a connection between Webflow and Airtable. Then, you choose which Airtable databases you want to connect to your website and which Webflow collections the data should sync with. Easily choose fields and set rules for how the data should be mapped between the two. After you have everything properly connected between Webflow and Airtable, Whalesync automatically syncs all of your data together. 

One of the most powerful features of Whalesync is its two-way sync capability between Webflow and Airtable. If you change something in Webflow, Whalesync will automatically update any Airtable databases. On the flip side, if you change something in Airtable, Whalesync will automatically update any integrated Webflow elements. 

This is a great tool that helps ensure data always remains pure between both systems, which is especially valuable when you have many team members managing both the website and the CMS data. And, if you only want one-way sync (from Airtable to Webflow, for example), that’s supported as well.

Whalesync makes integrating Webflow and Airtable simple so that managing the data between your site and your databases becomes a “set and forget” operation for your teams. 

How Teams Can Benefit From a Webflow + Airtable Integration

A Weblow and Airtable integration can make life easier for your teams

As a do-it-all platform, Airtable can truly extend itself to serve the needs of anyone on your team—from marketing to product teams and everyone in between. When your team can access everything they need to get their work done from one central location, processes are streamlined and easier than ever. Add in an integration with Webflow, and things get even better. 

Marketing teams

For marketing teams, Airtable is a dream piece of software. Your marketing team may be responsible for managing campaigns on lots of different channels, like email, social media, and ads. It can be a challenge to keep all of the information needed for all of these campaigns organized. With so many moving parts, it’s another challenge to make sure that the entire team is on the same page, too. 

Airtable can be used to centralize all things marketing to one place, eliminating the need for multiple software to help teams stay on track and keep costs down. From managing strategy, streamlining approvals, and reporting on campaigns, Airtable is really the perfect tool to connect processes from start to finish. 

An integration with Webflow and Airtable can be especially useful for marketing teams. Let’s say a campaign calls for a few new landing pages on Webflow to collect leads or push an update. Integrating Airtable and Webflow allows your team to use campaign data from Airtable to automatically sync with your landing pages on Webflow. This eliminates any need to manually input and populate each landing page with the information that’s needed for the campaign. 

Sales teams

Cross-team collaboration is so important to make sure the customer experience is as seamless as possible. And because sales and other customer-facing teams work with so much data, it can be a challenge to keep track of where all leads are in the sales process. 

Airtable can act as a CRM, be used to keep team members looped into all parts of the sales pipeline, and help your team maintain relationships after deals close. Sales teams can use Airtable to customize a database that works for their own sales process to keep track of things like communication, lead sources, and any other types of data that may be important. 

Using Airtable and Webflow together, you can capture lead data directly from your website and push it into your Airtable CRM. That way, the information on any new lead will be centralized in one place, making it easier to quickly connect with prospects. This type of automation makes processes much more efficient and can reduce the risk of duplicating information or missing any potential leads. 

Airtable can also be used to set up workflows and automate any repeatable processes so that your sales team can focus on building relationships and closing deals. Plus, Airtable can provide sales teams with powerful reporting tools so they can better understand which sales tactics are working best to constantly improve the way their processes. 

Product teams

Product teams work with a lot of moving parts as they work to manage product feature launches. Just like with marketing and sales teams, product teams can use Airtable as a centralized database for their own needs. 

As product teams approach product launches, they may want some type of page on their website that can show product features and their status for launch. With an integration between Airtable and Webflow, product teams can pull feature data from Airtable and populate product roadmaps on Webflow with up-to-date information. 

As you can see, Airtable is truly one of the most versatile tools on the market to help you and your team centralize your business data into one location. And when you integrate Airtable and Webflow together using tools like Whalesync, you can simplify the day-to-day management of your Webflow site and ensure that your data is always in the place it needs to be in your databases. Ready to unlock the power of an integration between Webflow and Airtable? Schedule a meeting with our team to see how we can help.