Nowadays, a new visitor’s first impression of your company is based on your website. They might find your Instagram or Facebook page, but they will ultimately visit your website at some point if your social pages entice them enough. 

If your website is clunky + unresponsive, your new visitors might quickly exit before really getting to know your business. To keep them from bouncing early, you need to design an enticing + responsive website that makes them want to stay for a while. One of the top Pittsburgh web design firms, Responsival, reviews the top 8 signs that you need to redesign your website. 

7 Reasons Why You Should Redesign Your Website

Have an outdated website? Pittsburgh web design firms can help you spruce it up

1. It takes too long to load

Did you know that the average person’s attention span is only 8 seconds long? In the year 2000, the average person’s attention span was 12 seconds. This sharp decrease in our attention spans can be attributed to the overwhelming amount of information presented to us on a daily basis. 

Because of our short attention span, it doesn’t take much to make us lose interest in something. If your page takes over 8 seconds to load, you risk losing a number of visitors before they even see your homepage. In general, it should only take about 3 seconds for your site to finish loading. You can test your site’s loading speed using Google’s Test My Site. If you get less than favorable results, it’s time to redesign your website. 

2. The website is not mobile-friendly

How does your website look on a mobile phone? Are your photos crips + clear? Is the text large and easy-to-read? Can visitors quickly fill out a contact form? People use their phones more than ever to surf the web. In fact, Google has started to base its ranking on the mobile, rather than the desktop, version of your website. 

If your website looks clunky or loads slowly on a mobile device, it could be turning away potential customers. Not only that, but it could also be harming your Google search ranking. No one wants to deal with an unorganized website that is impossible to navigate.

3. You have a high bounce rate

High bounce rates from your website could indicate a lack of usability or friendly design. Something about your website is failing to catch your visitors’ attention. Maybe your website design is boring, or your products just don’t sound captivating enough. 

Designing a sleek + responsive website can help you attract new visitors + keep their interest. You need concise yet informative copy, visually-appealing designs, and a user-friendly interface if you want to keep people hanging around and coming back again. 

4. It’s cluttered + difficult to navigate

How easy is it for visitors to fill out a contact form? What about finding different products, like shoes or scarves, from your e-commerce shop? Websites that are hard-to-navigate will frustrate your visitors and leave them with little desire to come back again. 

Make sure your website has plenty of images, snappy copy, and an organized layout for visitors. This will make it easier for visitors to find what they need from your site and even make a purchase. If it’s a little lacking in any of these areas, it’s time for a website redesign. 

5. Your competitor’s websites look newer + sleeker

Website designs that were popular in 2000 look dated + clunky compared to the newer websites out on the internet. While you don’t have to closely mimic your competitors or follow their designs to an exact point, you should keep up with the latest web design trends + best practices. This will give your website an updated + refreshed look that visitors will enjoy. 

6. Your business has changed

Over time, your business + its services will probably change. Maybe you are offering new products or updated service options. That’s wonderful, but if these changes are not reflected on your website, no one will know about them. If you need to make some updates regarding your services on your website, now is a great time to overhaul its content + design as well. 

7. Your website looks old + outdated

Some websites just look old. Maybe there are little to no images on it. Or the body copy is in a small Times New Roman font. Even though you offer high-quality services, potential customers might be turned away from your old-looking website. New + sophisticated websites can reflect the true quality of your services instead. So, if your website looks a little outdated, it’s time to give it a nice makeover. 

Think it’s time to redesign your website? If you are already researching different Pittsburgh web design firms, you are on the right track. At Responsival, we understand how crucial it is to have a gorgeous + responsive website. That’s why we’d love to meet you and work together to create a stunning website for your business. Contact the team today to get started.